"Calling on MCDS has allowed us to "see" market penetration and growth potential at territory and sales district level, improve our ability to develop profiles of key buying groups, and design marketing programs to address specific market needs."
                          

MCDS consultants help you gather in-depth market knowledge and identify market opportunities in a rigorous quantitative manner. Achieve your sales and marketing objectives. Maximize your ROMI (return on marketing investment); set better sales and marketing objectives.

MCDS ensures informed action for high yields. Take your initiatives to the next level; tap into new opportunities before your competitors do. We work with you to create the knowledge you need to make decisions and implement strategies to achieve your goals. You decide the level of engagement.



MCDS senior consultants will develop and interpret the marketing metrics you need to guide you in the development and implementation of marketing strategies.



Using the combined resources of MCDS and your marketing department we build a comprehensive picture of your market and marketing environment.

Don't discard past efforts. We build upon your existing assets to create a comprehensive marketing strategy to attain your business objectives.



MCDS consultants and analysts will gather the needed market knowledge to quantitatively identify market opportunities.

MCDS is a consulting company that specializes in quantitative analytics and marketing metrics to give you an accurate outlook of your market, your operations and the performance of your marketing activities.

The strength of our reputation stems from our data mining expertise and our sound micro marketing approach.

Guide:
  • Develop corporate marketing strategies
  • Design marketing plans
  • Decide on marketing budget allocations
  • Develop and deploy marketing dashboards
Accompany:
  • Coaching you in the use and interpretation of corporate and market data
  • Supporting you in the development and use of KPI's and benchmarks
  • Training you in the use of marketing metrics to measure and optimize your marketing strategies
Execute:
  • Data collection and analysis,
  • Consumer profiling and segmentation,
  • Geo-spatial retail network optimization,
  • Sales territory design and optimization,
  • DM campaign deployment execution and support
  • Impact analysis of sales and marketing activities.

© 2004 MCDS - Terms of Use & Disclaimers