MCDS





Location, location, location! Given the advent of the Internet and multi-channel sales networks, now more than ever, the location and reach of your brick-and-mortar retail network requires constant monitoring.	Maximize the impact of your stores and optimize the reach of your network by combining advanced spatial analytics with consumer and market metrics. Imagine selecting a site on a digital map and then getting a complete report on its potential revenues and market dynamics.	The MCDS market review is a thorough analysis of your retail and sales operations. Our expertise can help you answer questions like: Where do I open my next outlets? How does competition impact my sales? Which outlets should I close? What are the KPI's I need to look for to identify opportunities and threats? Network analysis Site location analysis Site performance evaluation Store potential analysis Store segmentation Trade area analysis Market trends and competition analysis Network report cards Site ranking (based on market potential) Product mix analysis Network realignment Optimal coverage analysis Trade area overlap and cannibalization analysis Penetration analysis Receptivity analysis New opportunities (Predictive models) Market potential estimates