MCDS analysts can merge your electronic and paper data into a complete customer/transaction database. You can then use this database to continuously monitor and analyse your marketing efforts. Our vast knowledge of quantitative methods as well as our thorough analysis capabilities provide a framework for establishing sound strategies.



Our statisticians, geographers and market research specialists excel at sifting the critical facts from your data. Such efforts reveal new market opportunities, showcase existing KPI's and create new ones. We provide you with a lens to better evaluate the impact of your marketing efforts. Our data mining tactics put your growth plans on solid ground.

Decide which business objectives to pursue:

  • Expand your market share by 5%
  • Reduce churn by 10%
  • Extend wallet share by increasing range of consumer purchases by 15%



Our experts can enhance your existing marketing database or build one to match your specific needs and requirements.

It is critical to put the power of data behind the direction of your marketing initiatives. An optimised database makes clear, strategic analysis possible, which in turn, leads to attainable business objectives.

Analysis:
  • Customer Behaviour Analysis
  • Buying Profile / Product Mix Analysis
  • Customer Origin Analysis / Travel Time Analysis
  • Demographic Profile and Socio-Economic Profile
  • Integrated segmentation
  • Life Stage/Lifestyle Analysis
  • Life-Time Value Analysis
  • Propensity to Buy Analysis / Propensity to Churn Analysis (churn analysis)
  • Wallet Share Analysis

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