MCDS





				MCDS' Community Clusters offers 25 intuitive groups divided into 67 sub-clusters. Intuitive clustering criteria include the following: Region (Quebec vs. the rest of Canada), Density Census Metropolitan Area (CMA) Core, CMA Secondary Core, Urban Areas Outside CMA, Rural Areas and Areas with no population, and period of construction (i.e., before 1945, between 1946 and 1970, 1970 and over). More than 200 socio-demographic variables were tested and used to divide intuitive groups into sub-clusters. MCDS' Daytime Population provides updated estimates of the daytime population in each Canadian Dissemination Area. Whether citizens come to work, work from home, study, attend daycare or simply stay at home, this product takes into account all aspects of the modern life. The total file balances off with Statistics Canada's 2005 Population Estimate. Knowing where population growth occurs is an important matter to many B2C Corporations. But knowing why population growth happens gives a decision maker an invaluable edge. The MCDS Growing Community file provides population estimates and flag every Canadian Enumeration Area with the most probable growth factor: urban development; immigration or natural population growth. MCDS' Household Spending Habits provides estimated dollar figures for 144 consumption variables affecting all Canadian households. The values are weighted by different statistical models that take into account the Province, Urban/Rural region and household size. The Canadian Census delivers 18 tables. The complete version of the Census holds as many as 1600 variables. With experience in delivering more than 500 statistical modeling related projects, MCDS concludes that most models are derived from a subset of 200 variables. MCDS' MiniCENSUS delivers a comprehensive, low-cost package that holds the variables most likely to explain your customers' behaviour and buying patterns.		Geographic Coverage: All 2001 Canadian Dissemination Areas (52,993), CT, CSD, FSA Vintage Date: 2005 Data Update: Every year